Brig. Gen. (res.) Shlomo Brom, for instance, declares that the Bush administration caused great harm to Israel's interests, and that Republican candidate John McCain would continue Bush's policies; hence Obama would be better for Israel.
Yossi Alpher, a former senior Mossad official, also asserts that McCain would continue Bush's failed policies. In contrast, he says, Obama's stated willingness to hold unconditional talks with Iran offers a fresh, exciting and potentially advantageous approach.
Col. (res.) Shaul Arieli declares that Obama is the best person to open a new page in relations with the Arab world and to help Israel reach peace agreements that would promote regional stability. The Bush administration's policies, he argues, merely strengthened the forces of radical Islam, including Palestinian groups such as Hamas and Islamic Jihad.
"I would personally vote for Obama to help the State of Israel," declares Brig. Gen. (res.) Giora Inbar, explaining that he believes the Bush administration's approach to the "Axis of Evil" has failed, and therefore, he welcomes someone willing to try a different approach.
Former Israel Defense Forces chief of staff Amnon Lipkin-Shahak says that the Bush administration's Middle East efforts were "not professionally handled," and that Obama's speeches had convinced him of the candidate's support for Israel.
Maj. Gen. (res.) Amram Mitzna declares that another four years of treading water while America refrains from intensive involvement in Middle East peace efforts would be very bad for Israel, and that he believes that Obama would engage intensively in such efforts. The very fact that Obama is a new player "brings many hopes," he adds.
Former Mossad chief Ephraim Halevy says that 2009 will be the last possible moment for stopping Iran's nuclear program, and he thinks Obama could further this goal. Obama, he explains, is a "great communicator," and that is very important in politics.
Finally, the ad quotes Maj. Gen. (res.) Uzi Dayan as saying he believes the next American president must talk with Iran - a statement that implies support for Obama, who also espouses this view, whereas McCain has explicitly rejected it.
Here is the actual "ad" -really a JCER informative video - with thanks to Richard Silverstein for posting it so quickly:
Retired Generals of the Israeli Defense Forces and high-ranking Mossad officials praise Barack Obama... from www.JCER.info on Vimeo.