Understanding America 101: The 2010 Super Bowl was the most watched TV program ever

So you want to understand America. You want to know how to succeed in the USA. You want to know what makes us tick. This is not the whole story, but it is a simple place to start. Pay attention to what people watch on TV.
Super Bowl most watched program ever
Posted by Judd Zulgad

The Super Bowl always has provided an extraordinary number of viewers. But it wasn’t the most-watched program in U.S. television history -- until Sunday.

The Saints’ 31-17 victory over Colts was watched by an estimated average of 106.5 million viewers on CBS, meaning it surpassed the final episode of M*A*S*H in 1983 (106 million) to become the most-watched program in television history according to Nielsen.

CBS’ coverage had a fast national household rating of 45.0 and a 68 share, up 7 percent from last year’s 42.0 rating and 64 share for Pittsburgh’s victory over Arizona.

Sunday’s game was the highest-rated Super Bowl in 14 years.

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