Thank you to the blog at the Forward for making this clear:
"The Heat’s owner is Mickey Arison, an Israeli-born billionaire. The Cleveland Cavaliers’ owner, Dan Gilbert, is a Jewish-American mortgage magnate (he owns Quicken) who sent Cavs fans an epic letter last night promising to win a championship before LeBron does. He won’t, but you should be rooting for him to."
We talked around the shabbos table today about whether Gilbert was crazy for writing that letter. Yes we said, crazy like a fox. He deliberately is turning the NBA into a pro-wrestling-like-circus, promising a smackdown, and his strategy will undoubtedly magnify ticket sales and increase league revenue. We love it.