Israelis Prove that Clowns Help Women Conceive

The question is - how do the researchers come up with these ideas in the first place?

JTA - Breaking News: Comic concept for conceptions

An Israeli hospital has pioneered the use of humor to improve the rate of in-vitro fertilization.

Dr. Shevach Friedler of Assaf Harofeh Medical Center in Tzrifin on Tuesday presented findings at a medical conference in Prague suggesting that efforts to artificially impregnate a woman are considerably more successful if she is amused.

Friedler cited an experiment at Assaf Harofeh's fertility clinic, in which 93 patients were entertained by a clown during their procedure, and the same number were not.
Thirty-three women in the first group conceived, compared to only 18 in the second group - a difference of 20 percent to 35 percent, he said.