10/25/09

Koren Sacks Siddur Advertisement Uses Woman's Image and Controversial Phrase


Before you advertise a sacred book with the image of a woman you need to get some careful guidance from professionals in the field.

We were told by a friend who saw this siddur ad that the phrase "Experience the Difference" sounds like it could be in a condom ad.

In fact a basic google search confirms that the phrase is used elsewhere in that very context.

1 comment:

הצעיר שלמה בן רפאל לבית שריקי ס"ט said...

What are you talking about? I found the ad very sexy!