Here we go. We knew this would not be pretty when we saw that ambulance chasing lawyers were suing Hebrew National. It is a desecration of the reputation of Judaism.
Now the whole premise of Kosher foods is coming under close scrutiny and it is not pretty. Because the secret is that today there is no earthly religious penalty for eating a non-kosher hot dog.
There is the danger that an Orthodox person who brazenly eats non-kosher will be criticized or ostracized in his family or community. But we guess that 90% of today's Jews don't keep kosher. In their eyes the practice is an irrelevant relic of the past. And nobody ostracizes them for that.
There are theological premises (theoretical and imagined) that it is wrong to eat treif and in some future world after one's death in some form or other, having eaten non-kosher things will not serve a person well. (Bestselling book Idea - Note to Self - "Heaven is for Real - Except for those who eat Hebrew National.")
Slate's explainer, explains some of this. Hebrew National lawsuit: What happens to Jews who eat non-kosher food? Oh yes, the larger fonted part of that Slate headline is "Swine and Punishment." Ha.
And next when the real comedians get hold of this affair, well it gets uglier.