Talmudic Study of the iPhone

Leave it to the NY Times to come up with the most colorful description for the iPhone mania:

A Few Details of the iPhone Galvanize the Apple Cadre
By ANDREW ADAM NEWMAN
These days advertisers fret over DVR owners fast-forwarding through their commercials, but that was far from the case with the release by Apple last week of four iPhone commercials, which viewers pored over with Talmudic intensity.

The product was announced in January, and some teaser ads for it ran during the Academy Awards ceremonies in February. Last week, three new television commercials for the iPhone divulged the product’s release date — June 29 — and showed off a range of features that led Apple fans to seek more details....