Case in point. Yesterday I had to go from Teaneck, NJ to Forest Hills Queens, NY to attend the funeral for my sister's father-in-law. Knowing the possible traffic situations I figured on leaving my house an hour earlier, at Noon. I actually left about 12:15.
The event time and location were in my Google Calendar. And so, I was on the GWB I got an alert from Google NOW at about 12:30 - telling me I had better leave now to get to the funeral on time.
First I thought, this is incredible. Then I thought, this is creepy. Finally I thought, NOW is not a New Yorker and does not have a clue about the time you need for getting around the city, especially for potential parking time.
The Times observes:
Already, an app called Google Now is an important part of Google’s Internet-connected glasses. As a Glass wearer walks through the airport, her hands full of luggage, it could show her an alert that her flight is delayed.The Times mentions some of the other amazing feats that NOW can offer - once you give up your privacy entirely to Google. I have it on my phone and I've been kept apprised by NOW of package deliveries, (Google's imagined) travel time to home and work and other meetings, stock prices, nearby restaurant recommendations and more.
Google Now is “kind of blowing my mind right now,” said Danny Sullivan, a founding editor of Search Engine Land who has been studying search for two decades. “I mean, I’m pretty jaded, right? I’ve seen all types of things that were supposed to revolutionize search, but pretty much they haven’t. Google Now is doing that.”
Bottom line? Let me say I certify that NOW is kosher. You will have to judge for yourself whether it is incredible or creepy.