Alas, the excessive $49.99 price for the app on Google Play is not so kosher.
The Fink or Swim blog has a thoughtful post on this matter.
...To me, it’s real simple. No one would have thought of the Shabbos App or the need for the Shabbos App if people were enjoying the break from technology that Shabbat affords. If we all loved being off our phones for 25 hours, the Shabbos App would be superfluous. No one would want it. No one would care to have it. But that is not the reality. Many people struggle with observing Shabbat every week. The phone is a private and quiet way to escape Shabbat observance. That’s one the many allures of the smartphone. It’s like holding the universe in your hands, and if someone is feeling stifled by Shabbat observance, the world in one’s hands can feel quite liberating.Talmudic analysis: I agree with much of this post and discussion. However, I do not approve of the use of the word tragic for discussing this matter.
I think most people who have smartphones would be quite happy to be able to use them 24/7. It’s a bit of a challenge to restrict one’s smartphone usage for 25 hours if one is accustomed to using their device on a constant basis. It’s not addiction as much as it is a habit. Smartphones have become like appendages to our bodies. They accompany us to the kitchen for recipes and culinary inspiration. They come with us to the dinner table and can be used to research a point of discussion at the table or to share a YouTube video that gives everyone a good laugh. They are part of our Torah study routine with the entire Torah available at the tap of a finger. Calling us addicts completely mischaracterizes the challenge. Our devices are like auxiliary brains. They are part of everything we do during the week.
So when Shabbat arrives, it is certainly a challenge. Some people embrace this challenge. They say that Shabbat is meaningful because they love being free from technology. It’s still a challenge, but the personal satisfaction and ecstasy of freedom makes it worth meeting the challenge head on. Others just accept the fact that they might be miserable without their devices and slog through Shabbat like zombies. Then there are the people who don’t think it’s worth giving up their smartphones for Shabbat. The pain of abandoning technology for 25 hours is greater than the payoff of keeping Shabbat. Those people have no incentive to turn off their phones for 25 hours. Why should they?
That is a tragic commentary on our Shabbat experience...
It's hard to argue with those who say that Orthodox Shabbat restrictions across the board by any measure are heavily onerous. To preach that they are liberating is dangerous since many people will disagree on the basis of common sense and nothing else.
The sudden appearance of powerful personal technology like the smartphone casts a bright spotlight on the claim that the Shabbat wilderness experience is something that is good for all Jews, every week. It's a tough claim to defend in any day and age, and it now is tougher.