Trayf Chic! Pig-Derived ‘Evolence’ Freshens City Faces
By Meredith Bryan
Over the past few years, age-conscious Manhattanites have filled their faces with all kinds of crazy stuff, from Botox to hyaluronic acids to fat from their own saddlebags. But recently, Jennifer, a slender 50-year-old who works on Wall Street, decided to plump up her cheeks with a new collagen called Evolence, made from pig tendons, that she had seen advertised on television...
“A lot of people would rather have a natural substance derived from a pig than a substance made in some laboratory,” Dr. Goldberg said (H.A.s are cross-linked by chemicals; the creation of Evolence entails a patented technology involving sugar, sort of like a closely guarded barbecue-rub recipe).
Perhaps Evolence’s most surprising characteristic, however, is that it is made in … Israel, by a company called ColBar Life Sciences, which was purchased by Johnson & Johnson, the squeaky-clean American company widely associated with plump baby faces, in 2006.
“We think we have a game-changer on our hands,” declared Monica Neufang, a Johnson & Johnson spokeswoman for Evolence, just after returning from the annual meeting of the American Academy of Dermatology in San Francisco, which she called the new brand’s “coming out.” (They had wooed dermatologists with live demonstrations and dinners).
Ms. Neufang said that the product had been approved by at least one rabbinical council but that religious patients should consult their rabbis for guidance “We do not have rabbis on staff,” she said. But: “By the time you purify the product, the collagen that results is virtually identical to human collagen.”...more...
Here's a story with a 'wrinkle' or two. Now, we don't travel in the 'circles' that know about these things. But the Observer writer seems to cover all the angles.