How disappointing when the promise of a prize in your box of cracker jack goes unfulfilled.
Back in the Summer of '65, we helped the prize girls be more careful.
The Cracker Jack Co./repost/
August 19, 1965
Mr. T. Zahavy
Atlantic Beach, N. Y.
Dear Mr. Zahavy:
Thank you for your letter which brought to our attention the absence of a prize from a package of CRACKER JACK. We regret this error.
Our company recognizes the great disappointment experienced by anyone not finding a. novelty in a box of CRACKER JACK. We appreciate the importance of its presence in every package.
The only manual operation in the manufacture of CRACKER JACK is performed by our “prize girls.” They drop prizes into the packages as they move on conveyors in the production department. The girls are cautioned about he necessity of a toy in every box, but they may miss one should their attention be diverted. We have circulated your letter to remind them that a missing prize means a disappointed person. We are sure it will help them to be even more careful.
Enclosed, with our compliments, is a small assortment from our current selection of prizes which we hope you will enjoy. Thank you again for taking the trouble to write us.
Very truly yours,
E A Winters
Division of The Borden Company, 4800 W. 66th St., Chicago, Illinois 60638, POrtsmouth 7-6800