Times: More Trouble on Statin Island - Cholesterol Drug Ads Deception

Do the cholesterol drugs do any good for your health? We've seen this issue challenged after a scandal involving suppression of a drug study of Vytorin.

Now there is more trouble on Statin Island.

The Times reports that the Dr. Jarvik ads may be bogus misrepresentations.

Committee Investigates Ad Tactics for Lipitor
...Congressional committee investigating the Lipitor advertising campaign featuring Dr. Robert...8217;s advertising campaign for Lipitor, the cholesterol medication that is the...Dr. Jarvik’s contract with Lipitor’s maker, Pfizer , revealing...
February 8, 2008 - By STEPHANIE SAUL - Business / Media & Advertising

Drug Ads Raise Questions for Heart Pioneer
...years ago for the Pfizer cholesterol drug Lipitor . The ads have depicted him, among other...exercise aren’t enough, adding Lipitor significantly lowers cholesterol...are nothing new, of course. But the Lipitor campaign is a rare instance of a well...
February 7, 2008 - By STEPHANIE SAUL - Business / Media & Advertising

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